By Marcos Brakenridge


What’s the first thing that comes to your mind when thinking of ‘wellness’? Probably on being on a healthy both mental and emotional state by eating a well-balanced diet, working out regularly, and taking care of yourself. Now, can you think of any friend or family member that spends their money on skin-care products, fitness memberships, or vitamins? Probably almost everyone you know, right?

The ‘Wellness industry’ is one that focuses on activities that help promote people’s physical and mental wellbeing. This industry provides people with products and services that help them reach emotional goals such as those of feeling younger, stronger, and healthier. It’s growing significantly year after year and with the virus going on today, the industry is skyrocketing. Especially since people’s healthy state of mind and body declined drastically since COVID-19 happened.

People are willing to spend more than ever before on their physical and emotional wellbeing also to avoid visits to the doctor’s office – as this can be time-consuming and bring unnecessary expenses.

An apple word cloud with all the keywords that describe the wellness industry

Today, people are willing to spend more than ever before both on their physical and emotional wellbeing.

HOW THE WELLNESS INDUSTRY IS DOMINATING THE MARKET

If you were able to see the future, would you take advantage from it? Once every 10 years, something big disrupts markets. The last few decades were the computers, and the internet – which made their creators billionaires. The wellness industry is growing at a historic rate. The overall wellness industry was valued at $4.2 trillion in 2019 according to Fast Company.

The wellness industry’s sustainable growth has spurred investors to keep pouring money into this market.

What makes this market so attractive? People naturally feel the need to look better, feel healthier, slow their aging process while preventing diseases from developing due to unhealthy habits. The wellness industry is responsible for providing people with exactly that.  

Businesses today ought to ensure their employees’ physical and emotional state are taken care of through well-being programs, which positively impacts both their personal and professional life. Companies promoting these healthy practices will reach higher levels of organizational performance by boosting employee productivity, increasing their retention rates, and providing greater job satisfaction. This will build greater confidence and loyalty from employees, which will lead towards a more positive and interactive treatment of customers, which will lead to greater revenue from sales.  

People naturally feel the need to look better, feel healthier, slow their aging process while preventing diseases from developing due to unhealthy habits.

WELLNESS PROGRAMS AND THEIR IMPACT ON YOUR WALLET

Investing in a wellness program may be among the best investments you make. Wellness programs for families or employees may come with a price, but the return on that investment will far outweigh its costs. These programs will help you develop a strong immune system – which will not only reduce your health care expenses, but also empower you to enjoy life at your maximum splendor.

Health insurance, doctor appointments, prescription medicines, and vitamin pills tend to be the biggest hit to your wallet. These health care costs, which keep rising year after year and with new excuses as to why of their increasing costs, are slowly becoming unaffordable. The money the healthcare industry forces us to pay are sometimes ridiculously expensive, but since we depend on them, there’s little we can do about it.

The truth is that sometimes there is nothing we can do about the expensive treatments that we require in order to take care of our health due to unexpected and natural circumstances. However, there is something we can do to minimize or even avoid these expensive costs we allocate on health and re-direct these money towards our own pleasures.

Investing in a wellness program may be among the best investments you make.

This is by building healthy behaviors.

Instead of paying to fix the problem, start by building a strong foundation to prevent it. Having a routine which helps you develop not only a healthy body, but a healthy mind, is fundamental for a better life in every sense.

The compound effects these habits give you are priceless. A happy life and mind can benefit your immune system, which protects you from outside invaders, such as viruses and bacteria that seek to harm your body. Not having the necessity of visiting the doctor or following a special treatment for not taking care of your body can save you thousands of dollars in the long term.

Instead of paying to fix the problem, start by building a strong foundation to prevent it.

THE NEXT MILLIONAIRES

Becoming an entrepreneur in the wellness industry has never been more attractive. Today, the “new” millionaires in the wellness industry are considered to be the “fastest growing millionaires” in the entire world. There may be other new and emerging markets out there, and other needs to satisfy, but not a more profitable and sustainable business that is helping people live longer.

An icon of a man meditating while piling on cash to represent that personal wellbeing is key to financial wellbeing

Research has proven that the more income someone earns, the more money they invest on wellness. Have you ever wondered how much you spend on wellness on a monthly basis? Probably not. It’s hard to say with accuracy how much we spend monthly on wellness as this includes so many dimensions. However, chances are you are allocating money on a lifestyle that includes anti-aging products, supplements or fitness memberships. What we know for certain is that people are becoming more aware of their health and are starting to emphasize higher spending on wellness.

There are some people that cannot live on a daily basis without using an anti-aging product, consuming a supplement or even working out. Early investors and entrepreneurs are the most benefited from this trend that seems to be going to last forever. After all, every single person wants to live a good life: one where they have the energy and health to pursue their dreams, meet the love of their life, form a family, see their kids grow, and get to share all their life’s learnings and knowledge with their grandkids.

The important message behind the scenes is to remember not to be fouled by fashions and marketing. As impatient we might be to begin spending our money for the next best thing, we should first do research and consult with the appropriate professionals. It is, after all, the first step for a healthy lifestyle. We do not know everything and should remember to let go and search for the people that have the knowledge and experience to properly advise us.

Having someone who can offer you help on how to eliminate that pain in your back, show you skin-care products or give you recommendations on a healthier life are probably people who you do not want to get rid of. These services have a very high value, as they make sure to prioritize your personal well-being.

Every single person wants to live a good life: one where they have the energy and health to pursue their dreams, meet the love of their life, form a family, see their kids grow, and get to share all their life’s learnings and knowledge with their grandkids.

MASTER YOU PERSONAL WELL-BEING AND LIVE FOREVER

Take care of yourself. It’s so important to take care of your body and mind if you want to live life at its fullest. Not only by working out or eating healthy, but also laughing, following your passion, embracing emotions, practicing gratitude, and living in the present. We tend to underestimate the power of these behaviors and forget that these are the behaviors responsible of guiding our actions to reach our desired goals. People should be brave enough to welcome these behaviors with open arms and use them on their behalf before the anxiety and depression takes over and end up stealing away years of your life.

A arrow-sign with the words 'LONG LIFE' written on it with the beach as a background to represent how health leads to personal wellbeing

Be a child – laugh 200 times a day. Accept your emotions, do not be afraid or try to avoid them – feeling emotions make you understand why it hurts and what to do in such situation. Take risks and challenge yourself to try something new and discover new opportunities along the way. Surround yourself with positivism. Do what makes you happy and start your morning with your favorite activity.

Finally, don’t look back, embrace the future, and live forever.

Be a child – laugh 200 times a day. Take risks and challenge yourself to try new things and discover new opportunities along the way.

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