Business is the greatest platform for change. In times like these, when the world needs us more than ever, organizations ought to step up and stand up for their communities. While organizations depend on their respective communities to pursue and achieve their financial and strategic objectives, communities trust businesses' products and services in their daily lives.
Estamos atravesando una crisis. Una crisis que va mas allá de nuestras fronteras. Una crisis va mas allá de nuestros conocimientos. Una crisis que trae consigo mucha incertidumbre acerca del futuro. El COVID-19 lo ha nublado todo. El horizonte se ve incierto. El mundo esta en estado de alerta por esta terrible pandemia, cuyo impacto ha afectado a vidas en los distintos continentes.
Leaders are everywhere. Whether in organizations, businesses, politics, universities or at home, they are both present and visible at all times and places. Due to our social nature, we need individuals to act as the head of our organization and take the lead. We do not live alone nor do we do well at our one. As a result, leadership arises not only as necessity for survival, but also as the purpose-centered force to propel us into prosperity.
Is a charismatic leader better suited to lead an organization or is a ‘Level 5’ leader, as defined by Jim Collins, a better fit? Which style is better equipped to successfully lead an organization and fulfill the needs of both leaders and followers? An exact and definite answer is both complex and a challenge. To both effectively approach their differences as well as to compare and contrast each leadership style, one must first acquire a comprehensive understanding of what each style entails.
Costco, one of the world’s largest and most recognized consumer goods merchandiser, has the mission to “Continually provide its members with quality goods and services at the lowest possible prices.” In Costco’s 2011 Shareholder Letter, they depict how they seek to achieve this “through excellent customer service and adhering to a strict code of ethics that includes taking care of employees and members, respecting suppliers, rewarding shareholders, and seeking to be responsible corporate citizens and environmental stewards in their operations across the globe.”
Organizations today cannot prosper unless their business model is built upon trust. Today more than ever, customers, employees, the media, and communities demand trustworthy organizations. The feeling of integrity and discipline in what organizations say and preach can no longer be taken for granted, as failing to do so will lead to poor organizational performance. As a consequence, trust becomes a key asset for organizations to capitalize upon.
Salesforce, the world’s leading CRM cloud-based software company, is definitely one of those organizations worth talking about. Since its founding in 1999, Salesforce has achieved tremendous levels of success. Not only has their IPO been one of the most successful IPOs in business history, but its stock valuation has consistently been increasing year after year. Yet, Salesforce’s key to success has never relied upon its software, but rather in its ability to cultivate and foster a values-driven culture that permeated everything they did.
It’s a small world. A small world in which we, whether we like it or not, are all interconnected. Boundaries and distances are slowly disappearing while our neighborhood size is expanding. As a result, today’s businesses hold the massive moral duty to address not only their shareholders, but every single stakeholder with which they engage with. Therefore, businesses should understand that innovation and progress cannot happen unless they are founded upon an authentic and genuine commitment to uplift humanity.