“Nothing is going to make you happier in your life than giving.”Marc Benioff, cofundador y director general de Salesforce
It’s often said that when you are good at something, you will make sure people know it. It’s also said that when you excel en algo, otros se asegurará de que la gente lo sepa. Productos, personas y organizaciones de los que vale la pena hablar Consigue de los que se habla. Y al hacerlo, adquieren publicidad gratuita y poderosa – as there is no stronger and more persuasive form of marketing than that of word of mouth.
Salesforce, the world’s leading CRM cloud-based software company, is definitely one of those organizations vale hablando de.
Desde su fundación en 1999, Salesforce ha alcanzado enormes niveles de éxito. No sólo su salida a bolsa ha sido uno de el las OPV más exitosas de la historia de las empresas, but its stock valuation has consistently been increasing year after year. At the same time, Salesforce has not only achieved superior levels of financial performance, but has also positively used its software, people, and resources to support the progress of the communities they operate in. Yet, Salesforce’s key to success has never relied upon its software, but rather in its ability to cultivate and foster una cultura basada en valores que impregnaba todo lo que hacían.
Cómo Marc Benioff fundó Salesforce
Marc Benioff fundó Salesforce en 1999 tras tomarse un año sabático en el que viajó por todo el mundo. En su libro TRAILBLAZER, he details how, soon after graduating from college, he had landed what most people would consider a ‘dream job’ – a software engineer at Oracle.
At Oracle, Marc Benioff thrived. He was an all-star performer whose work hasn’t gone unperceived, as he was quickly promoted and has become one of the youngest VPs of Oracle at the time. Yet, Marc Benioff shares how he wasn’t truly finding meaning and purpose at work. He wasn’t feeling any sense of fulfillment and was losing interest in what he was doing. As a result, he decided to take a sabbatical and traveled the world. That year, during his sabbatical, the idea of Salesforce was born.
Marc Benioff fundó Salesforce con una idea muy clara: ayudar a los propietarios de pequeñas empresas como su padre a acceder al software necesario para gestionar eficazmente relaciones con los clientes y sus actividades empresariales desde la nube a través de una tarifa de suscripción simple y plana.
Sin embargo, Marc Benioff quería que su negocio estuviera impulsado por objetivos mucho más impactantes y significativos que los simples beneficios. A través de Salesforce, imaginó una organización impulsada por valores basada en un auténtico y genuino esfuerzo por liderar un cambio positivo en sus comunidades para, en última instancia, elevar la humanidad.
Salesforce’s Powerful Corporate Culture
Salesforce’s business model is grounded upon the imperative that organizations play a pivotal role in the ecosystem in which they operate.
In other words, Salesforce’s business objectives do not solely focus on enriching its shareholders and investors, but also to positively impact cada uno de sus grupos de interés. Como resultado, los objetivos empresariales establecidos en Salesforce están alineados con los objetivos humanitarios y cuestiones sociales surrounding their communities. Adhering to the philosophy of ‘doing well by doing good,’ Salesforce has acquired the support and admiration of investors, shareholders, customers, y los empleados al tiempo que se alcanzan niveles superiores de rendimiento financiero.
Sin embargo, la pregunta sigue siendo: ¿cómo ha creado Salesforce una cultura tan poderosa impulsada por sus valores? Para responder a esta pregunta de forma exhaustiva, hay que observar las diferentes estrategias empresariales que Salesforce ha implementado dentro de su cultura de confía en. At Salesforce, culture is all about staying true to its values – those of trust, customer success, innovation, and equality towards their shareholders, employees, customers, communities, y el planeta.
For starters, Salesforce’s organizational culture is characterized by a collaborative and empathetic environment in which employees are encouraged to bring their most authentic selves to work. At Salesforce, employees embody the company’s motto of “Ohana,” which means “family.”
Los empleados de Salesforce trabajan colectivamente con un sentimiento compartido de responsabilidad, orgullo y propósito hacia su organización. y their stakeholders. Such culture has created a powerful competitive advantage for Salesforce. By embracing such culture, not only has Salesforce consistently been named as one of the best employers to work for globally, but has also fostered an environment where employees can work at their natural best. Such an environment does not only uplifts employees’ morale and devotion towards their organization but also empowers Salesforce’s impressive financial results.
Cómo mide Salesforce el éxito
Salesforce mide el éxito de forma muy diferente a otras organizaciones.
While other organizations are driven by stock valuation, market share, and other metrics, at Salesforce success is measured by how successful their customers are. The philosophy behind Salesforce’s notion of success relies upon Salesforce’s value of éxito de los clientes – they heartily believe that Salesforce cannot grow unless its customers are succeeding along with them.
Salesforce se esfuerza por proporcionar a sus clientes la asistencia y las herramientas necesarias para que puedan alcanzar sus objetivos empresariales. Además, Salesforce se esfuerza por socio with their customers through their CRM software. Salesforce makes sure that its customers’ needs are specifically addressed when customers decide to incorporate their software into their business. That’s why Salesforce’s software is specifically designed for cada customer’s specific and individual needs. When partnering with its customers, Salesforce does not just provide all its customers with the same generic software.
At the same time, Salesforce’s engineers do not focus on marginal software improvements – such as higher speed or new databases creation – but they rather empathize with the clients’ specific needs and make sure the bigger picture of what the customer is trying to accomplish is understood to ultimately provide them with the best possible CRM software. Salesforce has proven that organizations deeply embedded in its customers’ success reach far greater performance than those who fail to address customers’ specific needs.
Salesforce’s 1-1-1 Model
At the same time, founder and CEO Marc Benioff instilled within Salesforce what he came to call the ‘1-1-1 Model.’ This model involves donating 1% of Salesforce’s product, 1% of its profits, and 1% of its employee’s time to empower nonprofits organizations and other charities to accomplish their goals.
To donate its employees’ time, all Salesforce’s employees are given 7-days paid time off a year to participate in the community service of their preference. Through the 1-1-1 Model, Benioff further incorporated within Salesforce the notion of positively integrating into society by giving back to its surrounding communities.
The creation of the 1-1-1 Model enabled Salesforce to, rather than performing random charity acts annually, to genuinely immerse Salesforce’s resources, products, time, and energy into society constantemente. Salesforce does not just donate its equity, products, people, and money, but also keeps track of the progress and impact generated through their donation. Such a model brings to life Salesforce’s commitment to uplift humanity by encouraging employees to step out of the sidelines and actively get onto the arena to get involved with society’s social, environmental, and humanitarian struggles.
The different ways in which Salesforce intertwines its values, corporate social responsibility program, a measure of success, and add meaning and purpose to its employees’ daily work has not only increased the organization’s financial performance but also positively impacted the organization deep within its core – from the dentro de. Salesforce’s employees el equipo lo quiere para integrarse en su sociedad y convertirse en ciudadanos activos dentro de sus comunidades, se el equipo lo quiere para devolver, ellos el equipo lo quiere to become part of the “Ohana” culture within Salesforce, and employees el equipo lo quiere to be part of Salesforce’s impactful footprint in the world.
Moreover, research has shown that empowering employees to give back has been linked with great benefits to organizations, as it increases employees’ productivity, creativity, and satisfaction while también empowers the organization’s capacity to recruit top talent. All of which intensifies Salesforce’s capacity to reach and mantener un gran rendimiento organizativo.
Through its culture, Salesforce has created an integrated ecosystem of values within its organization that drives employees’ behavior, conduct, and workplace relationships. Its values are all intertwined and visible within every aspect of the organization. It’s no surprise that more than 80% of Salesforce’s employees give back. Salesforce’s employees are eager to devote their time and energy to others. They are committed to seeing their communities progress. And collectively, as a team and through their business, they are changing the world.
Why Salesforce’s Impactful Culture Matters
Organizations have the power to transform communities and lead them to prosperity. As a collective unit, organizations that fully integrate into the ecosystem in which they operate have the capacity to become agents of change and progress within them – improving the lives of countless individuals.
Salesforce lo ha probado y año tras año ha demostrado que convertirse en ciudadanos responsables dentro de sus comunidades es sinónimo de un rendimiento financiero y social superior. Convertirse en miembros activos de la sociedad ya no es algo que se espera que hagan las organizaciones, sino algo que debe to. It’s not just good for society, it’s también bueno para los negocios.
Las empresas dirigidas con el mayor grado de humano values will be, as Salesforce’s business model has demonstrated, the ones pushing the world forward.
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