There has recently been a ton of controversy between Cristiano Ronaldo and Coca-Cola’s stock market. A couple of weeks ago, Cristiano Ronaldo purposely removed two Coca-Cola bottles during his press conference with the Portuguese National Soccer Team – encouraging reporters and the general audience to drink water instead.

Cristiano Ronaldo’s gesture stimulating people to drink water instead of Coca-Cola at the UEFA EURO 2020 press conference may have just cost Coca-Cola $4 billion in market value. However, another world-famous brand that is not even one of the sponsors for the EURO 2020 tournament turned that controversy into a… brilliant marketing opportunity.

You Don’t Need to Know Swedish to Understand IKEA’s Newest Product!

First, let’s give a round of applause to IKEA’s marketing team for creating a new line of reusable water bottles named: “Cristiano.”

It’s not the first time that IKEA has enticed the world through innovative, real-time, and compelling marketing strategies. The marketing world has always been impressed by IKEA’s creative and innovative design. This week, the brand shows its ability to seize the opportunity to translate a controversial worldwide incident into a creative marketing campaign.

Any ‘Game of Thrones’ Fans Out There?!

If you haven’t watched the hit show yet… I am sure you have seen pictures from the show where the actors or actresses are wearing huge capes. In 2017, the team of the popular show “Game of Thrones” revealed they used IKEA’s Skold and Ludde rugs as capes. Following the revelation, IKEA jumped on the opportunity and created an instruction post on how to make your own ”Game of Thrones” capes at home.

Time and time again, IKEA continues to show the world how they’ve mastered the art of creativity when it comes to real-time marketing. It’s no surprise that business schools, marketing enthusiasts, and consumers themselves continue to be amazed by the art behind these campaigns.