June is Pride Month! One of our favorite times to take a look at what brands are doing to celebrate this event! There have been some really creative ideas that you might not expect from the companies you know and love. So whether you’re looking for a way to get involved or simply want to see how many ways people can show their support for the LGBTQ+ community, we’ve got your back with these 12 examples of brands celebrating Pride Month.
1. Levi’s All Pronouns All Love Campaign
Levi launched their All Pronouns All Love collection, which helps to inspire inclusivity and respect of pronouns. The collection of shirts, tank tops, underwear, and jackets feature the words “he/him, she/her, they/them, we.” Plus, all of the money they’re collecting from this line of products goes to OutRight Action International, which advocates for LBGTQ rights around the world.
2. MeUndies Garments
MeUndies has been donating to the Human Rights Campaign for every garment sold since 2014. However, for their special Pride Month collection, the brand is offering a unique collection of bright-colored underpants in support. Plus, the organization has made a financial commitment of $75,000 to help Los Angeles LGBT Center, which offers advocacy, services, and programs to the LGBTQ community.
Vans pride collection this year features everything from t-shirts to their classic slip-on Vans. Every portion of their sales is going towards various LGBTQ organizations. Plus, Vans is also donating more than $200,000 to organizations including Tokyo Rainbow Pride, Casa 1, and Where Love Is Illegal to show their support for the LGBTQ community.
Every year, Target collaborates and donates to GLSEN, an organization that helps champion LGBTQ issues in K-12 education since the early 1990s. This year Target is back with their collection called #takepride, which has everything from dresses, t-shirts, and shorts to pool floats, underwear, and swimwear. Plus, it’s not hard to find this collection in-store, especially since they’ve made it a front entrance display once you enter your local target location.
Even your furry friends will be able to celebrate pride month with you this year! Petsmart has released their collection called ‘You Are Loved,” which features outfits, toys, and accessories for your dogs and cats. Plus, Petsmart has even pledged a financial donation of $100,000 in support of pride month to GLSEN, which is a non-profit organization that helps to champion LGBTQ issues in K-12 education since the early 1990s.
6. Big Lots
The home decor store Big Lots has also jumped on board this year with their new collection called #takepride, which features everything from shower curtains and towels to dishware and even pillows for your bedroom! Plus, they’re donating part of the proceeds from sales made during June to various LGBTQ organizations, so show your pride while shopping at one of America’s favorite stores.
7. The Walt Disney Company
Disney’s Rainbow collection offers an assortment of stuffed animals, t-shirts, tank tops, facemasks, and more to support the entire family. So whether you’re looking for a fluffy and cuddly stuffed animal to put in your child’s arms or an accessory that says “love is love,” this collection has everything. Plus, on top of their collection, they’ve donated to various LGBTQ organizations such as Nijiiro Diversity, which helps reduce LGBTQ discrimination in the workplace in Japan.
Versace has created an exceptional line with Lady Gaga, representing diversity and inclusion for this year’s pride month. The collection features the brand logo in rainbow colors, along with a beret and t-shirt. Plus, proceeds from the collection will go towards the Born This Way foundation. What a stylish way to celebrate pride!
The well-recognized workout app, Peloton, is honoring Pride month through their apparel collection known as “My Truth Is Our Power,” which features various hoodies and t-shirts. Plus, they’ve been hosting a cycling and workout series focused on celebrating pride, bringing everyone together, and creating inclusiveness. On top of that, they’ve donated over $100,000 to various LGBTQ organizations like GLADT and London Friend in the U.K.
10. Teva Flatform Universal
Teva Flatform Universal shows their support of Pride this month with a new, limited-edition sandal. In addition, the company has donated $35,000 to LGBTQ charities as a part of their financial commitment to pride month and donating 30% of the proceeds from the sales of their special edition shoes.
At the beginning of June, Lego has released their LGBTQ set called “Everything Is Awesome,” which has more than 300 pieces to create a rainbow, as well as 11 figures that feature a specific color. On top of that, they dedicate their workplace to be inclusive and diverse by hosting workshops, training, and supporting organizations such as Diversity Role Models and Stonewall.
SodaStream released their exclusive Rainbow Sparkling Water Maker, which features a set of markers and a black design where buyers can write out their own Pride stories on their machines. Plus, for every purchase, 10% goes to ILGA World, which is an LGBTQ organization.
Which one was your favorite? How are you celebrating Pride Month? Let us know in the comments below! And for more inspiring stories like this, we invite you to subscribe to our newsletter!