Cocokind is a conscious beauty and skin-care brand for all. Its products are vegan, cruelty-free, and use the naturally derived power of plants in the ingredients and formulations. Not to mention, Cocokind is more affordable in comparison to its competitors in the all-natural and organic beauty industry.
Its fearless founder and CEO, Priscilla Tsai, is constantly innovating and breaking down the barriers in the beauty industry. She started the company in 2014, as a 29-year old, after being frustrated with the lack of availability of clean beauty. From there she turned Cocokind into one of the most fast-growing companies in the industry.
Cocokind is striving to create greater social impact through accessible and affordable clean and conscious beauty for all.
Revolutionizing Transparent Labeling
On March 2nd, Cocokind announced its plan to embrace transparency fully by providing sustainability stats and formula facts on its packaging.
In the announcement of their new iconic transparent labeling venture, Cocokind declared, “we’re setting a new goal as a brand: to disrupt the status quo within the beauty industry.”
Now, instead of claiming its ingredients are clean and its production is sustainable, Cocokind has the data to back it up, and that data will be displayed clearly for all consumers to see.
Sustainability Facts are the New Nutrition Label
Starting in April, Cocokind’s beauty and skincare products will be packaged in a way that revolutionizes transparency.
Each product will contain a listing of the formula facts, including all of the ingredients in the product AND the percentages of how much of each ingredient is present within the product. No more having to guess if the products you’re using are truly clean and meeting your standards because now Cocokind lays it all out for you.
The updated label will also contain sustainability stats. These stats will break down the carbon footprint of the product’s lifecycle. The label will include the overall carbon emissions for each product and break down the distribution of where the emissions are coming from between: pre-manufacturing, production, distribution, and end of life.
The label will also display information about labor and location of the production.
The label also includes the materials and recyclability of the product container and its packaging, with instructions about which parts are recycled and how to properly recycle them.
Lastly, each new label will contain a QR code, which will allow consumers to scan them and be directed to more information regarding the product’s composition. This will enable customers to deepen their education on what Cocokind is doing to ensure clean and sustainable products.
Education Allowing for Consumers to Make Informed Decisions
Cocokind’s new transparent labeling is a powerful way to educate consumers. Cocokind is using its platform to shed light on a very important issue in the beauty industry, but that is relevant to many other industries as well, which is the lack of transparency and greenwashing.
Brands read that “clean beauty” is trending for consumers and respond by slapping the words “clean,” “all-natural,” and “organic” on their packaging, with absolutely no proof to back it up. Similarly, brands claim to be “carbon neutral” or working towards “carbon neutrality” but lack the data to back up these claims.
With this new carbon labeling venture, Cocokind is providing consumers with all the facts regarding their product’s composition, allowing consumers to make informed decisions. This will empower customers to base their purchase decision on facts, rather than the greenwashing marketing claims that beauty brands tend to practice that aren’t backed up.
Food Industry Flirts with Carbon Labeling
In recent years, carbon labeling was introduced by food brands including Oatly, Just Salad, and Quorn Foods.
Forbes reads, “It’s been over 25 years since food packaging started displaying its nutritional contents… but this isn’t enough for consumers anymore.”
Consumers are, rightfully so, becoming increasingly concerned about climate change. This is a call for brands to deepen their efforts towards transparency by including information about the carbon emission of their products.
The Commercial Operations Director at Quorn Foods says, “People get nutritional data on food packaging to help them manage their health, so we think it’s essential to give people carbon emissions data so they can manage the environmental impact of the food they choose to buy.”
Oatly also provides information on their CO2 emissions on their packaging. They compare their emissions to the emissions from cows’ milk from the farm, to production, to packaging, and transport. Oatley’s hope is that other brands in the food industry will follow suit.
Setting a New Standard in the Beauty Industry
Try Googling “carbon labeling beauty industry.” What you’ll find is that there is a lot of talk, but not a lot of action.
Within the beauty industry, Cocokind is the first mover for true, transparent, and clearly broken-down carbon labeling. This is cause for celebration.
Now that Cocokind has laid the groundwork for transparent labeling in the beauty industry, it is a call for other brands in the industry to follow suit.
This is an impressive move coming from a relatively small company in the beauty industry. With smaller companies being nimbler, they have the opportunity to bring growth and innovation to industries that feel more constrained.
Cocokind is going where few have gone before. It is bringing its vision of transparency in beauty to life in a radically innovative and authentic way.
Cocokind’s endeavor is a call to action for other brands to practice what they preach and find their own way to demonstrate their values through transparency.
At Topic Insights, we know that there’s a leader inside each and every one of us. It’s our mission to help you nurture and inspire that leader. For more content like this delivered straight to your inbox every Monday morning, subscribe to our newsletter. Questions? We’d love to hear from you. Contact us today.