Earth Day is an annual event celebrated on April 22 every year to raise awareness of environmental issues such as climate change and global warming. Earth Day is a key day for brands to demonstrate their environmental commitments, not just in how they approach selling their products, but how their actions represent their values. The theme of Earth Day 2021 is Restore our Earth.
The following brands are taking a step forward to celebrate Earth Day 2021, inspiring stakeholders to become more aware of their environmental footprint.
Earth Day Network
Earth Day Network launched the first-ever Earth Day back in 1970. The organization is the world’s largest recruiter to the environmental movement and has been working with more than 75,000 partners to drive positive actions for our planet.
“Every Earth Day can drive a year of energy, enthusiasm, and commitment to create a new plan of action for our planet,” states Earth Day Network’s website.
In a virtual Celebration, made up of three days of climate action taking place from April 20th to April 22nd, Earth Day Network will host virtual events packed with content, environmental leaders, and activists with the intention of informing and inspiring viewers on environmental issues. The celebration begins with two global summits, their Youth Climate Summit & their Global Education Summit, to educate and empower environmental movements. On April 22nd, Earth Day Network will live stream its second annual “Earth Day Live” event, parallel to the Biden Administration’s Global Climate Summit at 12 PM Eastern Time.
Thinking about any Earth Day party ideas? How about an “Earth Day Eve” party with National Geographic on April 21st?!
National Geographic is hosting a virtual concert on its YouTube page and website on Wednesday, April 21st at 8:30 PM Eastern Time. Hosted by the famous traveler and blogger Jessica Nabongo, the concert will include music performances, special appearances, and inspiring stories that celebrate our shared love for our planet!
Party music playlist: Check out Nat Geo’s Earth Day Spotify playlist!
National Geographic will host its first-ever TikTok Live with Jayda G., following with visuals from the new Disney + series “Earth Moods” on a virtual TikTok party to rally younger audiences towards celebrating Earth Day! Their social media account is @NatGeo on TikTok – tune in!
National Geographic’s “Secrets of the Whales” will also be available on Disney + on Earth Day! The documentary will feature the important, yet unknown roles that whales play for the environment as well as their day to day life.
Wondering where to Celebrate Earth Day 2021 with your favorite crush Shawn Mendes? NASA got you covered!!
This year, NASA will host a special live conversation with Grammy-nominated singer-songwriter Shawn Mendes and five people living and working in the space! Shawn Mendes will ask the astronauts about their experience, as well as facilitate questions submitted in advance by his followers and young people around the world.
For Apple, every day is Earth Day.
A 2018 Mintel report found that 65% of U.S. consumers agree that it’s a company’s responsibility to give back. From April 15th to April 22nd, Apple will donate $1 to Conservation International for every Apple Pay transaction made either through their website, the Apple Store app, or in physical Apple Stores. The tech giant announced that they will be donating up to $1 million to celebrate Earth Day.
Apple will also celebrate this important day through an Apple Watch Earth Day Challenge. By completing any workout for 30 minutes or more, Apple Watch users will be earning Earth Day Challenge stickers! The challenge is meant to promote the use of the Apple Watch for fitness purposes and inspire users to take advantage of its workout tracking features.
It doesn’t end there! Apple will also celebrate Earth Day this year through their Apple TV+:
- Are you a David Attenborough fan? If yes, you may want to check out his latest narrated documentary “The Year Earth Changed!” A documentary about how the global pandemic and lockdown affected the non-human inhabitants of Earth. Hint: some positive effects on Earth 🙂
- Returning for season two, “Tiny World,” narrated and executive produced by Paul Rudd (Yep, “Ant-Man”), shares with viewers a unique perspective into the natural world. “There is a whole wide world living beneath our feet,” according to the documentary.
The groundbreaking series “Earth At Night In Color” is also coming back for a second season narrated by Tom Hiddleston. (Yes, “The Avengers”/Loki.) If you are curious about some never-before-seen behaviors of animals after dark, this is a must-watch series! (It’s also one of our writer’s favorite documentary series! Highly recommended!)
For more than 25 years, Silk has been one of the leading organizations in sustainability to help protect and restore nature, through water conservation, carbon reduction, and pollinator protection actions.
This year, the plant-based beverage brand is introducing Silk Climate Warriors, an initiative offering free eco-counseling, along with a suite of resources designed to help people overcome eco-anxiety and encourage environmental actions. People can sign up for a 45 minutes small group eco-counseling session with Silk Climate Counselor to share their experience on climate change and learn more about eco-anxiety.
Did you know Carl’s Jr. was the first national fast-food brand to offer a plant-based burger patty in 2018? Since then, the brand has sold nearly 12 million Beyond Meat burgers!
In celebration of Earth Day 2021, Carl’s Jr. has partnered with Beyond Meat for the brand’s first-ever all plant-based menu. On Earth Day, April 22nd, the latest menu will take over a local Carl’s Jr. restaurant in Los Angeles, where customers will be able to stop by and experience eco-friendly Beyond Meat items.
If you have read this far, we have a quick question for you: Do you know what date Animal Kingdom at Walt Disney World first opened?
You are right! The famous theme park first opened on Earth Day, April 22nd, 1998!! Ever since then, the park has been celebrating its anniversary & Earth Day in unique, creative, and special Disney ways!
- Unique Disney character appearances! (hint: unique characters will be cruising along the Discovery River from April 18th to April 24th. Go find them!)
- Special Food & Beverage: Sea Turtle Cupcake, Honey Bee Cupcake, and Lion’s Fury.
- Limited-time Badge, Merchandise, and Disney Earth Day PhotoPass!
The global pandemic has affected peoples’ views on the environment and the world around them. As we navigate into the second year of virtual connection and remote working, brands are utilizing their resources to adapt to new and creative ways to connect and celebrate Earth Day with their customers.
Let us know what brand’s marketing campaign you enjoyed the most and how you celebrated Earth Day this year!
Happy Earth Day 2021! 🌱 🌎
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